Fred Done had been a bookmaker for more than three decades, with more than 100 betting shops across the north west of England, before he unwittingly stumbled upon a brilliant but expensive way to make more people aware of his brand.
Published Friday at 05:26 am on The Athletic - Premier League
BBC Sport looks back at how Leicester City sealed promotion in a season of turbulence on and off the pitch.
Published 10 minutes ago on BBC Football - Championship
Blackburn boss John Eustace says avoiding relegation to League One on the final day would be "cause for celebration".
Published 30 minutes ago on BBC Football - Championship
Blackburn boss John Eustace says avoiding relegation to League One on the final day would be "cause for celebration".
Published 30 minutes ago on BBC Football
Leicester City face Blackburn Rovers in the Championship on Saturday afternoon with the final games of the division deciding relegation, play-offs and
Published 35 minutes ago on TalkSport
Leicester City goalkeeper Mads Hermansen says it was "healthy" for the club to overcome poor form before sealing the Championship title.
Published an hour ago on BBC Football - Championship
Leicester City goalkeeper Mads Hermansen says it was "healthy" for the club to overcome poor form before sealing the Championship title.
Published an hour ago on BBC Football
Erling Haaland is the frontrunner, with Cole Palmer, Alexander Isak, Ollie Watkins, Dominic Solanke and Mo Salah in pursuit
Published 2 hours ago on Guardian - Premier League
Not many Tottenham fans would have foreseen Mauricio Pochettino becoming Chelsea boss following the famous Battle of the Bridge.Eight years on from th
Published 3 hours ago on TalkSport
Amid Manchester United's squad being put up for sale, BBC Sport have worked with CIES Football Observatory to calculate the approximate market value of each player.
Published 3 hours ago on BBC Football
In the Tooney and Russo Show With Vick Hope we get to know more about the England duo's friendship off the field.
Published 5 hours ago on BBC Football
Leicester City's Results | |||
Apr 29 | Preston North End | 3 - 0 | A |
Apr 23 | Southampton | 5 - 0 | H |
Apr 20 | West Bromwich Albion | 2 - 1 | H |
Leicester City's Fixtures | |||
May 4 | Blackburn Rovers | H |
Championship Table | ||||
Pos | Team | Pld | GD | Pts |
1 | Leicester | 45 | 50 | 97 |
2 | Ipswich | 45 | 33 | 93 |
3 | Leeds | 45 | 39 | 90 |
4 | Southampton | 45 | 23 | 84 |
5 | Norwich | 45 | 16 | 73 |